Normally, you can measure the return on an investment (ROI) by taking the gain generated by the investment and subtracting its cost. Sounds simple enough, right? Well, in the search engine ...

Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits. There’s clearly something wrong. Maybe traffic has taken a major dive, or it could be that ...

The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. There are ...