Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and ...

AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for ...

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up ...

Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and ...

Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout ...

Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and ...

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein ...

Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...

AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.